It’s not enough to choose a theme and mix in some content to create a professional looking WordPress site.
The best WordPress sites all have something in common that helps to set them apart – the five essential elements that every business website should consider.
By using a professional WordPress developer, it’s not hard to get a stunning WordPress business site that invites visitors to look around.
One of the most important elements is responsive design. Businesses never know where their visitors are viewing the site. They could be using a desktop, laptop, tablet or smartphone. Designing a different site for each type of device is nearly impossible, not to mention expensive. Responsive design automatically readjusts WordPress sites to fit the screen size. These designs incorporate the most important elements on the page into an easy to use version of a site whether the visitor has a 5 or 20 inch screen.
Takeaway: To ensure a business site is available for anyone, anywhere, always use a responsive design. WordPress developers know exactly how to create responsive themes to fit any business’s unique style.
Visitors don’t want to hunt for navigational elements. Instead, incorporate fixed navigational toolbars so visitors always know where to go. This single element makes a major difference in how long a visitor stays on the site and how many pages they visit.
Takeaway: Don’t make navigation complicated. Let a WordPress developer design an eye-catching navigation toolbar to keep visitors exploring the site.
Far too many business sites settle for common fonts such as Arial or Times New Roman. Custom fonts make text stand out and give the site a unique personality. Think of them like a person’s unique handwriting.
Takeaway: Use a WordPress developer and have them find the perfect custom font set for your site. They can find one that reflects your brand, so visitors instantly associate the font with the business.
Many WordPress sites make the fatal mistake of having disorganised content. Text blurs together and becomes completely unreadable. Visitors love being able to quickly scan content to see if it’s useful or not. Professional sites incorporate subheads, bullets, short paragraphs and even break up long sections of text with images.
Takeaway: Always organise content so it’s easy to read. Many custom themes have page templates to make it easier to layout content.
Fast Page Load Times
Many businesses tend to get carried away with adding numerous graphics, videos and animations to make their sites pop. All this does is clutter up the pages and reduce page loading speeds. The key to fixing this problem is to opt for clean layouts with ample white space between elements. This also means using simple colour themes, high quality images optimised for the web and a limited number of animations or videos.
Takeaway: Always opt for professionally developed business theme that is made specifically for faster loading times. The elements are laid out to ensure optimal speeds to keep visitors happy and navigating the site.
Overall, keep the look and feel simple and focus on the content instead. To get all these elements, always use a professional WordPress developer. The site will look cleaner, more professional and completely unique to the business.
Ready for a site overall and don’t know where to start? Contact StuartMedia today for all your WordPress development needs.
Image: Serge Kij