When it comes to creating a business site, one of the top platform options is WordPress and for good reason.
WordPress isn’t just a simple blogging platform. It’s capable of running some of the top websites in the world from major brands.
While it’s great for personal sites too, businesses are opting for WordPress too as a way to take their companies online in an easy, yet powerful way.
WordPress Popularity
WordPress is used by over 29% of websites worldwide and has a 60% market share among content management systems. While there are numerous personal sites and blogs out there, business websites make up a large portion of that 29%. If you’re curious about which brands are using WordPress, see:
- 8 Examples of Major Sites Using WordPress (by yours truly)
- 40+ Notable Big Name Brands That Are Using WordPress
- Notable WordPress Users
Tiny Learning Curve
So why choose WordPress when there are other options for your business site? The most obvious reason and the one you’ll notice the quickest is the tiny learning curve. Getting started takes minutes. The straight-forward dashboard gives you easy access to publish posts, add/update pages, add/change media, check out stats, optimise your site and much more.
While you may want a developer to help with creating a custom theme and ensuring plugins are implemented correctly, WordPress itself is incredibly easy to use and makes managing a site a stress-free process.
Update Content With Ease
You likely already know the importance of blogging. If not, take a quick look at these inspiring statistics from Writtent. Blogging helps businesses gain more customers and boosts conversion rates. WordPress has an easy to use content editor for creating and uploading content. Plus, SEO plugins and WordPress’s built-in SEO features help you to easily optimise every post for better traffic.
This means you spend less time on formatting and optimising and more time on what’s important – creating engaging content for your readers. Plus, you content is optimised to bring in more traffic, leading to more business.
Flexible For Any Use
In the past, I covered how WordPress goes far beyond blogging, which is what makes it ideal for any business website. Whether you want ecommerce or a membership style site or anything in between, WordPress has the features you need. For instance, a fashion retailer might need interactive product images and a stylish theme to match the personality of the retailer.
On the other hand, a B2B company may require a minimalist theme and a simple blog to effectively connect with customers. WordPress is flexible, plus it’s open source, which means you can customise it to your needs. For instance, if you can’t find a theme or plugin that fits your needs, a WordPress developer can work with you to create just what your business needs most.
Scales With The Business
Scalability is crucial with any business website. It might be tempting to use a free site builder, but stop and consider your limitations first. Your site will always be limited by the platform you use. With free site builder tools and even some other CMS platforms, you’re limited to only a small number of plugins (if any at all), basic themes, little to no customisation options and the amount of content you can upload.
This isn’t going to help you grow your business. This is why so many businesses choose WordPress for their business website. You download and own your installation of WordPress. All you need is a web host that offers the storage and bandwidth you need to continue growing your site. Whether you’re a business selling a few products a week or a giant like Amazon, WordPress scales as your needs change
Are you ready to use WordPress for your business website? Contact me today to find out how I can help.
Image: Anders Jildén
