Email marketing is far from dead, in fact, it’s still one of the more effective marketing tools.
Imagine going a day without checking your email? I can’t either. This is why it works and MailChimp is there to help you fine tune your email campaigns while helping you see your site in a new light.
When you make the most of the tools at your disposal, MailChimp changes your website in a positive way. It’s more than automated emails. It’s a chance to improve your site and your marketing at the same time.
Campaign Reports – Your Secret Weapon
One of the top rookie mistakes among MailChimp users is not using the campaign reports. You already know the messages are being sent, but what else do you know? There’s very little you can’t track. For instance, track general performance, activity within the message, see if your list is growing or declining and even check revenue based off your campaigns.
MailChimp’s reports show you when a campaign is wildly successful or if a recent change has subscribers leaving. For instance, if you’ve changed your blog strategy, subscribers could be leaving due to the new content. You can even see if your latest signup strategy is working or if something new is in order.
Custom Forms For More Signups
The type of signup form you use matters. The text, the colours, the font and the offer you use to entice signups all matter. MailChimp changes your website by letting you customise forms to best match your brand and campaign. The next step is to test your custom forms in different areas of your site. For instance, 63% of marketers found having a signup form during the purchase phase is most effective.
Easy Segmentation For Targeted Results
Are you sending the same email to your entire audience? Is your list dwindling and new signups leaving quickly? Custom forms help lead to more signups, but that doesn’t help you convert your list into customers. This is where segmentation comes into play. In MailChimp’s tests, segmented lists have a 62.81% higher click rate and an 8.54% lower unsubscribe rate.
With your reports, you can segment lists based on where users signed up on your site, what offer they signed up for, location and much more. You could even offer different subscribe options to allow your signups to segment themselves. You can then target campaigns for each segment, yielding better results.
Test What Does And Doesn’t Work
Does your signup form lead to more signups above the fold, as a pop-up, after a purchase or on a sidebar? Every site and audience is different. MailChimp changes your site by showing you what does and doesn’t work. Why leave a form that’s not working on your site? Customise and test it until you find exactly what works. Something as simple as tweaking your call-t0-action on the form could make a major impact in lead generation.
Rediscover Your Audience
Do you honestly know what your audience wants? If you’re sending out the wrong type of emails, your unsubscribe and unopened message rates will quickly let you know. Take this as a learning experience. Rediscover what your audience wants from you. Do A/B testing on different types of messages.
It can also be an eye-opener as to whether the content on your site is what users want. For instance, are your product descriptions leading to conversions or not? Test out different product descriptions for your emails and you might find those work better. Add them to your website too and you could see a boost in sales. Learn what your audience likes and wants and you’ll improve not only your emails, but your website.
Try Out MailChimp Yourself
As you can see, MailChimp changes your website. Use the information from your campaigns and reports to make improvements on the design and content on your website. All these improvements help increase signups and sales. With all the free guidance on MailChimp’s site, it’s easy to setup, test and improve campaigns.
Eager to try out MailChimp for yourself? Contact StuartMedia today to find out how to add MailChimp to your website today.
Image: Bernard Goldbach