While millions of websites are powered by WordPress, many businesses are still holding out.
Some believe that WordPress is complicated to set up, expensive and challenging to use.
These myths couldn’t be further from the truth.
Once your clients understand what WordPress has to offer, they’ll jump at the chance to use one of the most user friendly CMS available.
Here is how you can convince your clients that WordPress is right for their website.
Social Proof: Everyone’s Using It
According to WordPress founder Matt Mullenberg, WordPress has been downloaded over 46 million times and powers 18.9% of websites throughout the world. WordPress isn’t the only CMS available, but these numbers alone set it apart as one of the most popular. Between the self-hosted WordPress and the WordPress hosted sites, 74.6 million sites use WordPress to share thoughts, ideas, products and services with the world.
Businesses, news sites and individuals all love using WordPress, but businesses love it more than anyone. Since it’s extremely cost effective and easy to manage, businesses are eager to embrace it to power their blogs and websites. According to Mullenberg, WordPress is used for as a CMS, hybrid CMS/blog, blogs only and app platforms.
Takeaway: Millions use WordPress for a reason. Many businesses have already discovered what the free software can do for their business. Trying it is easy and odds are, once you’ve spent even a week using it, you’ll never want to use anything else.
Even Big Brands Love WordPress
It’s not always easy to tell which sites use WordPress and which don’t. Some of the most well known brands and businesses use WordPress to power their sites and blogs. Some people believe the software is only designed for small businesses and individuals, but companies such as CNN, Enterprise Magazine UK, BBC America and The Rolling Stones Magazine might beg to differ. Yes, they all use WordPress along with millions of others.
Time and The Wall Street Journal blogs use WordPress to create most of their web content and applications. Since it doesn’t require in-depth programming knowledge, it’s easy to quickly create and launch new content. With numerous plug-ins available, everything you might need is usually already available.
Takeaway: After visiting some of these brands’ sites, it’s hard to deny what WordPress is capable of. These companies use it because it’s easy to use, highly scalable and mobile friendly among hundreds of other great reasons.
Professional Style, Easy To Use
Don’t let the professional looking sites from companies such as CNN fool your clients. WordPress and its extensive community give you all the tools necessary to create dynamic and static websites without needing a dedicated team of developers by your side. The appeal of WordPress is the professional style that’s amazingly easy to use.
Businesses are usually able to handle all content creation within the content or website management system (CMS). They can also make many design changes, such as changing themes and adding in plug-ins by using a single developer. In the end, the site/blog looks incredible, runs smoothly and costs less than other web development options.
If your clients struggle to use a certain aspect of the editor there is usually a step-by-step procedure for doing it in WordPress’s Knowledge Base.
Takeaway: Sites and blogs don’t have to cost thousands to look professional. WordPress gives sites a cutting edge look while still making it easy for businesses to manage the site themselves. It’s a win-win for businesses.
Customised Fit For Any Business
WordPress fits any business. Whether it’s an entrepreneur starting a small online company or a large corporation with hundreds of thousands of employees, WordPress is ideal for ensuring your company is accessible online. On WordPress.org alone, there are currently over 31,000 plug-ins available to extend functionality and more than 2,500 themes to get the perfect look for your site.
If you can’t find the functionality you need from these, it’s easy to find a professional WordPress developer like StuartMedia to build exactly what you need to make a site stand out from the competition. Free options only take sites so far. The well-known brands using WordPress to power their sites all use professionally developed themes and plug-ins to get the look and feel they want. You can customise the look and function at any time.
Takeaway: WordPress can do anything a business needs it to do. With unlimited style, plug-in and layout options, WordPress is anything a business wants to turn it into.
SEO Friendly Features
Ranking in search engines is vital to receiving organic traffic. WordPress is designed to be search engine friendly. Businesses don’t have to worry about trying to add in special code with every piece of content they upload. Instead, the CMS is designed to take the guesswork out of SEO. Fill in the blanks, post and WordPress handles the rest.
Takeaway: Optimising a site often costs hundreds or thousands. WordPress does it for free.
WordPress is the easiest and most powerful CMS for businesses. You don’t have to be a computer pro to use it. A single developer is all you really need to take care of the installation and design. The rest the business is able to handle.
Have a company interested in WordPress, but they need a developer to get them started? Contact StuartMedia today for custom theme and plug-in development along with full installation services.