If you want to boost your mobile conversions, you have to help your customers shop easier.

Everyone wants their online shopping experience to be straight-forward, quick and of course, easy. The more difficult and time consuming it is, the less likely a customer is to go through with a purchase.

Making a few changes to your WordPress website turns an awkward shopping experience into an incredible one. And remember, if your customers are happy, they’ll spread the word, leading to more new customers.

1. Use A Responsive Design

It should go without saying that you WordPress site should be responsive by now. A mobile friendly design is the first and most important step to help your customer shop easier on mobile devices. Imagine being a customer for a moment. Would you want to zoom in and out to see product details? What about scrolling side to side just to see the entire page? It’s frustrating.

A responsive design optimises your site to the screen size. You never know if someone’s using a tablet, phone or desktop. With this design, you’re always ready.

2. Improve Page Loading Times

Page loading times aren’t just important on desktops. Customers don’t have long attention spans and 57% of shoppers abandon sites if they don’t load within three seconds. With mobile now surpassing desktop, you can’t afford to let your slow loading mobile site send visitors to your competition. Reduce image sizes, clean up code, limit plugins and do anything else you can to speed up your site.

3. Include All Important Elements

If you really want to help your customers shop, include all the most important elements on your mobile site. It might sound obvious, but 21% of customers reported having to still go to the full site to shop, ask questions and complete transactions. Think about everything required to view products, contact support, view FAQs and make a purchase. Are all of these available easily on the mobile version of your site?

4. Think About UX

The user experience is critical on mobile. You want the design to be as easy to use as possible. When surveyed, 33% of customers said they had to zoom in just to read text and click in the right places. Even if text and images are large enough, what about your forms and navigation? Getting from product to checkout on mobile should be as easy as it is on desktop.

Another UX problem is entering information, such as contact details and payment information. Using WordPress plugins to ensure forms are easy to use and the right type of keyboard appears, such as numeric versus qwerty, drastically improves the overall experience.

5. Offer One-Click Call Support

Calls to businesses are expect to reach 73 billion by 2018 and that’s just from search alone. Customer support is key if you want to help your customers shop online. What if they have a question during the process? Filling out a contact form is cumbersome. Adding a one-click call button or link gives customers direct access to the support they need immediately.

6. Provide Mobile Payment Options

An overwhelming 56% of customers abandon their mobile shopping carts. While some of that is just a change of mind, part of it is difficult or security concerns during the checkout process. First, make the checkout process simple. The fewer steps, the better. Second, offer alternate payment options that don’t require the user to enter a credit card, especially as they may be shopping in public. Making it more convenient leads to more conversions.

7. Integrate More Images And Video

Mobile means limited real estate, so videos and images make it easier to explain products and services than pages of text. With 98% of millennials watching videos daily on their mobile devices, it’s easy to see that video on mobile is popular. Integrate it as part of your mobile site to make the most of the limited screen space. Quick videos also work well with the average customer’s limited attention span.

Bonus: Consider A Mobile App

Apps are becoming increasingly popular. If you want to give your customers an even easier way to shop on mobile, consider a mobile app. With an app, you could even offer location based discounts or use push notifications to encourage transactions.

Help Your Customers Shop From Anywhere

Mobile shopping continues to rise with the popularity of mobile devices. It’s easy and convenient. Help your customers shop wherever they are by ensuring your site is even easier to use than the desktop version. Optimise your site for mobile and it’ll work to drive conversions 24/7.

Does your WordPress site need a mobile makeover? Contact Darren today to ensure customers fall in love with your mobile website.

Image: Cristian Baron

Predictions of mobile overtaking desktop for search started the moment mobile search hit the mainstream.

Today, those predictions are a reality and getting your website mobile friendly is more important than ever. In the past, mobile friendly was more of a suggestion to be cutting edge, but today, it’s a requirement to stay competitive.

If you’re still on the fence about making the switch to a mobile or responsive design, consider all the benefits and what your audience prefers. You’ll easily see why making the change is the best decision for your website.

Improve Search Rank

If you haven’t already heard about Google’s mobile algorithm, Google added in a mobile component to its search algorithms in April 2015 to rank mobile friendly sites higher when users search on a mobile device. While some sites didn’t see much of a change, others saw their traffic either rise or drop, depending on how many of their users preferred mobile.

Google’s updating the mobile aspect again in May 2016. Google promises websites that are already mobile friendly won’t be affected, but others could see a negative impact following the update. Why take the chance? Google’s going mobile and just getting your website mobile friendly could boost your rank.

Reduce Bounce Rate

A high bounce rate doesn’t help your site rank well. It’s also an indication that your site isn’t impressing visitors, either with the design and/or your content. There are nearly 2 billion mobile users and over 1.7 billion desktop users. As you can see, mobile has overtaken desktop. With more users preferring mobile, especially for comparison shopping in stores or browsing while on the go, it’s vital to make sure your site provides an optimal experience.

No one wants to have to zoom in and out just to see the text on their screen. In fact, many users leave sites if they’re not mobile friendly. As your bounce rate rises, not only does your search rank start to fall, but you’re missing out on important conversions.

Improve Conversion Rate

Whether you’re selling products, building newsletter signups or trying to get customers to contact you about services, a high conversion rate is always the goal. A mobile optimised site sees as much as 160% increase in conversions. One study even shows UK retailers are missing out on £6.6 billion by not getting their websites mobile friendly.

If you’re targeting millennials, mobile is even more important. A poor mobile experience could leave at least 48% of your UK millennial audience dissatisfied with your business and that number jumps to 54% globally. A better experience leads to a higher conversion rate and skipping out on mobile could send customers straight to your mobile friendly competition.

Reach Your Audience Everywhere

Your audience is on a mixture of different screen sizes. You never know when someone may visit from a desktop, laptop, tablet or smartphone. The top two devices used to search online are desktops/laptops at 91% and smartphones at 80%. If your website isn’t optimised for these screen sizes, you’re missing out on a large portion of your audience.

UK users spend two hours daily on average using their smartphones, which is twice as long as other devices. The reason for the increase is the ability to showroom shop, browse sites no matter where they are and quickly make purchases with a few taps of their finger.

Even if you have a brick and mortar store, a mobile optimised site allows visitors to check out products or the store itself before visiting and 43% of UK users have used their phones for just this purpose. If you want to reach your audience everywhere they are, getting your website mobile friendly is a must.

Mobile’s The Present And Future

The days of thinking mobile is just a passing fad are long over. Mobile is here to stay and now is the time to adapt. A responsive design gives you the best of both worlds – a mobile friendly site and a desktop friendly site. You can ensure your visitors are receiving an optimised version of your site, no matter what their screen size.

Ready to make the change to a mobile friendly site and reap the benefits? Contact Darren at StuartMedia today to get started.

Image: Josh Felise

Creating a great app isn’t the only thing app creators have to think about.

If the app never makes it into an app store, users might never get to experience the benefits of the creator’s hard work.

Looking at all the other steps beyond development is vital to helping an app reach the hands of potentially millions. It also helps create a realistic timeline of when an app is truly ready for the public.

App Store Listings

The App Store and Play Store both have their own unique policies for listing an app. If the quality isn’t right or there’s obvious compatibility issues, the app will be denied. Reading through all the rules before submitting an app helps reduce the time between development and final approval.

Another thing to consider is how to list the app itself. Include the most relevant keywords to ensure the app shows up in the store listings. For the description, focus on the first three lines as these are what users see first in the listing. Also make sure to add both a primary and secondary category to make the app easier to find.

Approval Times

An app creator might give you a set timeline for when your app will be live. What they might forget is how long it takes for the app to be reviewed. Depending on the marketplace and how many other apps have been submitted recently, it could take as little as a day to over a week.

AppReviewTimes lists the latest wait time for iOS apps which at the time of publication was eight days. Even though Google switched to manual reviews for the Play Store, review times are still performed within hours. During busy times, it could still be just over a day.

Update Schedule

Development isn’t complete after the initial release. An app still needs to be updated on a regular basis to take care of any bugs and to add new features. As new devices are released, compatibility updates might be necessary as well. Deciding on an update schedule and how bug reports are handled is important to consider before an app is released.

If possible, an app creator could interact with reviewers in the app marketplaces to find out what issues they’ve encountered or what features they’d like added. Responding to comments improves user satisfaction and keeps them using the app.

App Size

It’s easy to get carried away and create a massive app. The problem with that is users don’t have room for larger apps. Even the APK size is important. For instance, Google only allows a 50 MB APK unless you use an expansion file.

Trimming down apps without sacrificing quality can help boost how popular the app becomes. With more downloads, an app is listed higher when users search for specific keywords. Taking out unnecessary features or using simpler graphics helps reduce the overall size, making users more likely to download an app to begin with.

Free Or Lite Version

Many app creators never think about creating a secondary version of a paid app. Those creating free apps usually only have to worry about adding in a place for adds or in-app purchasing content. Users look at the price of apps and may not try an app that costs $4. Add in a free lite version of the paid app and it’s a kind of try before you buy deal.

These lite versions are free and give users a chance to test drive the app to see if it’s right for them. These could be limited time demos or versions with a few less features. They might seem unnecessary at first, but a quick free trial boosts downloads of the paid app by showing users exactly what you’re offering.

Conclusion

Give your app the best possible chance at success by considering things such as approval time, app store rules and even how updates are handled. Though all easy to overlook, the best app creators take all of these into consideration. Ask your own app creator about these before starting any project to ensure these don’t become issues later on.

Tired of app that fall short of what you want? Trust your next Android or iOS app development project to StuartMedia.

Image: PhotoAtelier

Many people feel they either need a mobile app or a website, but it’s best to have both.

A website is a must have companion for any app. Users find much of their information about an app from an app’s website.

If you research some of the most popular and successful apps, you’ll find the majority of them have a website. If you want to please your users, creating a site is just as important as the app’s functionality.

Easier To Discover

As of 2014, Google and Apple’s app marketplaces were receiving over 10,000 new app submissions every month. Simply submitting your app and hoping for the best isn’t enough. App users do more than just use apps. They use search engines to find details about the newest apps. If you have a website, you increase your chances of being found through an organic search. If your site is mobile friendly, your chances are even better. A site makes it easier for users to discover your app.

Takeaway: Create a website to launch before or on the same day as your app. This increases visibility and helps you stand out among all the new app submissions each month.

Build Buzz Before Launch

Why wait to start marketing after your app has launched? A website is the perfect way to build buzz for the app. Use the site along with your social media following to spread the word. A few site elements to include are:

• Bulleted list of app features
• Suggestion form
• Email sign-up to provide updates
• Launch countdown
• Blog with recent updates

Obviously, you keep using the site to promote the mobile app long after the launch. Having the website ready at least a few months before the app releases gives you ample time to build a following and increase your number of downloads when the app first launches.

Takeaway: A website is a vital element of mobile marketing. Consider hiring a professional to create a simple, yet effective site with all of the above features.

Provide Support

If users don’t have an easy way to ask for support, they’ll leave a bad review in the app marketplace and uninstall your app. Some apps rely solely upon the marketplace reviews to see what users want while others add a support feature to the app. Overall, a website with a simple contact form or forum is much easier to use. Plus, users look for a website first. You can even have a live chat feature for one on one support to make your users feel even more valued.

Takeaway: Use your website to provide valuable support and advice to users. They’ll appreciate it. A professional developer can help you create the site and even ensure your app links to the support area of the site.

Keep Users Up To Date

Are you planning on added limited time features to your app? What about planning a major upgrade in the next month? Your users want to know. Adding all of this information into the mobile app itself is difficult. Users don’t want to be bothered with numerous pop-ups or long blocks of text in their app. Add a simple News or About link to the app that links to your site’s blog. Or, use this section of your app to list blog titles with links to the posts themselves.

Takeaway: Build excitement for new features with a website with all the app’s latest changes. A developer can easily link your site and app so your users always stay updated.

Gain Valuable Feedback

Trying to figure out what your users want can seem impossible. Create a website with a suggestion form. Users love being able to influence an app’s features and design. Give them the chance and finally find out what your users want most. While you don’t have to use every idea, the submissions you receive will help you see if there’s anything you need to change or add.

Takeaway: Use your website as a valuable tool for improving your app. If you’re working with an app developer, you can show the developer the submissions so they better understand your target audience’s needs.

Conclusion

It’s not a question of why should you have an app website. The real question is why don’t you already have a website? Your app and website work hand in hand with each other to market, provide support and gather feedback for your app.

Are you ready to create a companion site for your app? Contact StuartMedia today to find out how to get started. 

Image: Jason Howie

Having a mobile-friendly site isn’t just good for your site’s visitors.

It’s now also highly preferred by Google and will even be used to rank your site. You now need a site that looks great on mobile devices to be competitive in search results.

Now is the time to ensure your site meets Google’s latest ranking criteria. Whether you choose a separate mobile design or a responsive site, incorporating mobile is a must.

Google’s Changes To Mobile Search

As of April 21, 2015, Google is changing how it displays search results to mobile users. The focus is on ensuring users only see mobile-friendly sites. Sites without a responsive or mobile design may not appear in the results. Google has already been using mobile-friendliness as a small part of their ranking criteria. Now, they’re expanding how they use it to deliver more relevant results to mobile users.

Takeaway: If you already have a mobile site, it might be time to check to ensure the site looks great on all screen sizes. If you don’t have a mobile site, hiring a developer could ensure you don’t disappear from mobile search results.

Mobile Results Matter

Mobile search results may not seem important until you fully understand how many potential site visitors rely mainly upon mobile devices to search for businesses, make purchases and find directions. During 2013, mobile traffic in the UK increased from 22.8% to 37%. This is only expected to continue to rise.

Recent statistics from early 2015 show 80% of users access the Internet via their smartphone. Tablets are being widely used as well with 47% of Internet searches coming from tablets. If you have an ecommerce site, mobile results are even more important. Mobile devices accounted for more online sales than desktops and laptops.

Takeaway: Optimise your site for mobile or you could be missing out on a large portion of Internet users. Your audience is just as likely to search for you on a smartphone or tablet as a desktop.

Mobile Affects Desktop Rank

Even if you don’t think you need a mobile-friendly version of your site, Google could penalise your desktop rank in the long term. Bounce rates are a major determining factor. If users try to visit your site on a mobile device and it’s not optimised for their device, they’ll go to another site. Eventually, this increases the bounce rate for your site and negatively affects your rank on all devices, desktops included.

Takeaway: Every site that wants to rank well needs to have a mobile or responsive design. Hiring a professional developer to optimise your site is an investment in the future performance of the site.

Better User Experience

If you take Google out of the picture, mobile optimised sites are still important. With many of your visitors coming from mobile devices of varying sizes, you want to ensure they have a good experience no matter what they’re viewing your site on. Visitors who visit a poorly designed desktop site usually move on the competition. Visitors trying to view a desktop only site on mobile do the same thing.

Takeaway: The user experience is just as important as Google’s search results. Use a developer to help design a site that’s ideal for your visitors on every device.

Meeting Google’s Standards

If you’re not sure if your site is mobile-friendly, you can check a few pages of your site using Google’s Mobile-Friendly Test tool. All you have to do is enter a URL to be tested. Google will give you an analysis and let you know if anything is wrong. It’s also a good idea to have a professional developer test your site in-depth to ensure it’s mobile ready. They’ll be able to tweak any small issues that the Google tool might not notice.

Takeaway: Make a point of having your site tested or analysed as soon as possible. The sooner you’re ready for a mobile audience, the better you’ll rank in search.

Conclusion

Mobile accounts for a large portion of Internet usage. Ignoring the growing mobile trend could cost you visitors and rank position in Google. With new algorithm changes in place, it’s now more important than ever to go mobile-friendly.

Need to check your site or make the switch to a mobile-friendly design? Contact StuartMedia today to prepare your site for Google.

Image: Maria Elena

Choosing the right smartphone app design is crucial to an app’s success.

Users immediately judge an app within the first few minutes of use based on several design rules.

If the app falls short in one or more areas, the users might not return to the app. These rules are easy to implement and encourage users come back again and again.

1. Choose The Right Topography

Fonts might not seem that important, but if users can’t easily read the text within an app, they’ll uninstall it and opt for a better designed app. It’s important to choose the right font type and size for the platform the app’s designed for. For instance, a smaller font might be easier to see if the app is for tablets only. If it’s for smartphones, a tiny font might be impossible to see. To keep fonts easier to read, try to limit text or provide an option for users to change the font size if the app is text heavy.

Takeaway: Users shy away from apps with text that’s difficult or impossible to read. Ensure your app’s text is easily visible on all screen sizes and doesn’t blend into the app.

2. Keep Colours Simple

A beautiful colour scheme catches a user’s attention. However, using too many colours or colours that obscure app features only hurts the app. Keep the overall colour scheme simple and uniform throughout the app. All of the apps buttons and text should be easily visible against the background colours or images. When an app’s colours are too loud or chaotic, it simply distracts the user.

Takeaway: Colours aren’t the most important aspect of smartphone app design. Create a simple, yet elegant colour scheme. A professional app designer knows how to incorporate the right blend of colours to ensure elements stand out without seeming overwhelming.

3. Create An Intuitive Interface

The UI is the first thing a user sees. The UI  must be clutter free and intuitive. The user shouldn’t need a manual just to figure out how to go from one screen to the next. Since smartphones have smaller screen sizes, it’s vital to keep the UI as uncluttered as possible. This makes it easier to see functional elements. If the functions aren’t immediately obvious, the user will download another app instead.

Takeaway: The most important app design element is the user interface. Focus strictly on adding necessary elements only and leave out any fluff. If an element doesn’t have an obvious purpose, leave it out. App designers help you determine which elements should stay and go in your UI.

4. Make Navigation Obvious

Most smartphone users are accustomed to certain navigational elements such as swiping, slide out menus, icons on buttons and tilt controls. Navigation isn’t the time to be extremely innovative. Let the features be the innovative part. For navigation, keep it simple and obvious. For instance, users know a gear on a button means Settings while a question mark means Help. Many apps have a brief tutorial when the app’s first opened to guide users.

Takeaway: If users can’t navigate through an app quickly and easily, they’ll lose interest. Keep navigational elements to a minimum to avoid cluttering the screen while providing the same type of buttons, menus and touch gestures users are familiar with. App developers understand the importance of navigation in smartphone apps and know how to keep it simple, yet effective.

5. Incorporate Social Elements

Incorporating social elements is important for spreading the word about an app. From sharing a recent purchase to updating game scores, users expect some social features worked into the design. The key to making this work is keeping the social aspect as inconspicuous as possible. A small social share button on each screen with options to share on different networks is best. A simple pop-up after completing an action is also appropriate as long as the user has a way to turn off the notifications.

Takeaway: Today’s smartphone app design needs social features. It makes the app more user friendly and helps boost the app’s popularity. Experienced developers will help you find the best ways to include this element without it taking up valuable design space.

Conclusion

Effective app design means catering to your users’ needs. Following these five rules is simple, especially with the help of an app designer. Apps don’t have to be complicated. They just need to fill a need and be easy to use.

Ready to create a stunning, effective smartphone app? Contact StuartMedia today to ensure these five crucial rules are followed.

Image: Sean MacEntee

Some apps seem to instantly go viral while others aren’t as well received.

Part of the success is marketing, but the other part, which is even more important, is how the app is designed.

Every successful mobile app is a chance to learn a valuable lesson for your own business app. These five apps showcase five of the most important lessons for app creators and businesses.

Waze – Easy To Use Interface

Waze is designed to make travel easier by involving the community to create real time traffic data. The app is full of information such as navigation, road work details, traffic accidents and more. Since users need quick access to the app on the go, an easy to use interface was crucial. Large icons and obvious navigation make it quick and easy for users to access the information they need and enter details for other users. Plus, it even has an introductory tutorial to answer any questions.

Takeaway: The app avoids looking cluttered while still giving users a powerful mobile app. Design mobile apps with a clear, concise UI. Great app developers strive to create the most user friendly interfaces possible for more successful apps.

Evernote – Seamless Integration

Evernote quickly became a must have note taking app due to it’s clean layout and seamless integration with different platforms. Whether the user was on their tablet, laptop or desktop, they could access the same notes anywhere. Plus, the app looks similar on every platform, making it easy for users to pick up and learn. What really makes this a truly successful mobile app is how well the app is designed to perfectly fit every screen size so users can easily see all their notes with no problems.

Takeaway: The more accessible an app is, the more successful it is. Businesses never know what platform their audience might use. Ensuring the app integrates well with other platforms while still being easy to use is important.

Candy Crush Saga – Social Integration And Spacing

Candy Crush Saga and the entire line of King games have proven highly successful. Part of the success lies in the social integration. Users love having apps that integrate with social media, especially games. They also like if the social aspect isn’t front and center. This app keeps the social aspect in the background without interfering with gameplay or valuable screen space.

The main lesson to learn from this app though is spacing. The app has graphics galore, but they’re spaced well with a pull out menu to make the most of even the tiniest screens. The app shows you can place a lot on the screen as long as it’s well laid out and easy to see.

Takeaway: The spacing of an app’s layout is crucial. If it’s too cluttered, users won’t go back to it. To make the most of an app’s screen space, hire a professional designer who fully understands the importance of spacing.

Pocket – Simple Navigation And Offline Access

Pocket combines two valuable app lessons into one app. The first is simple navigation. Users don’t want to scroll endlessly or search for buttons to go from one screen to the next. This app incorporates intuitive gesture controls that make it easy for users to navigate and learn to use the app. The second lesson is making the app useful offline as well. Many mobile apps require Internet access to load at all. Saved stories in Pocket are available offline, bringing users to the app all the time.

Takeaway: Keep navigation simple. Use clear icons, slide out menus or gesture controls to save space and provide easy navigation through the entire app. If possible, provide an offline element as well to encourage users to use the app more often.

Flipboard – Continual Updates

Flipboard showcases a myriad of lessons, but the most important is the app’s constant improvements. The developers listened to their users and paid attention to what other successful apps were doing. They’ve continued to incorporate new features into the magazine style app such as content curation, in-app sharing and a more stream-lined design. With every update, the app’s popularity increases.

Takeaway: Never stop developing the app. Always work with an app developer who provides regular updates. Users often tire of apps that never incorporate anything new. Updates help boost an app’s success rate.

Conclusion

If you want to create a more successful mobile app, look at other successful apps and learn from them. Take notes about design, navigation, colour schemes, update schedules and more. Mixing highly useful features with a great design is the first step towards creating the next must have app.

Are you ready to incorporate these lessons into your own app? Contact StuartMedia today for details on crafting successful app on multiple mobile platforms.

Image: Siddartha Thota

One of the most important things to decide when creating a mobile app is how many features to include.

While there’s no set number of features per app, it’s a careful balance between functionality and usability. The right balance equals an app users want to keep coming back to.

With careful planning, it’s not hard to decide on the right features for the app.

Keep It Simple

Users prefer mobile apps that are simple and straightforward. The feature set of any successful app should be as simple as possible to make it easy for users to understand. Apps that require in-depth tutorials just to navigate are overwhelming.  The more intuitive the app, the more likely users are to want to keep using it. This is most important with navigation. Navigation is one of the most important features and it should always be basic and obvious.

Takeaway: Features don’t have to be complex to be useful. Simple features come together to create a highly effective app. The best mobile developers understand exactly how to achieve this perfect balance.

Customisable Settings

Every great mobile app has one feature in common – customisable settings. Users like to be able to customise settings such as sound, music, notifications and more. This gives the user control over the app and their own unique experience. If any features in the app can be customised, give the user the ability to do so.

Takeaway: Give the user a chance to customise apps.

Limit Permissions

Some apps become bloated because they need access to everything a user’s mobile device. Unless absolutely necessary, limit permissions and features to only utilise necessary components of the phone. For instance, if the app doesn’t use the camera, don’t build-in the permission for it. Users expect the app to have obvious features for every permission. Limiting permissions helps trim down unnecessary features.

Takeaway: Only include the features and permissions that are necessary to make the app functional. If you’re not certain about which features are necessary, consult a mobile developer for assistance.

Think About Screen Size

The most important consideration when choosing a number of features is the user’s screen size. Mobile screens vary greatly between smartphones and tablets. Limit features to only the most useful and beneficial to the user. An abundance of features often leaves the user unable to easily see or use the app.

Takeaway: Test mobile apps thoroughly, starting with the smallest screen sizes. App developers always test on a variety of devices to ensure the app is fully functional and easy to use.

Save Additional Features For Updates

The best mobile apps start with a minimal feature set. The app includes only what it needs to serve its purpose. As users provide feedback, updates are released that either change, add or remove features. This gives you the chance to edit the app over time to give users the best feature set possible. Apps never start off perfect. They always get better after incorporating user feedback to create the ideal features for the target audience.

Takeaway: Start off with only what’s necessary. Every app update is a chance to improve the features once you see how users react. App developers can create an update schedule to ensure new features are implemented smoothly.

Consider The App’s Purpose

Choosing features comes down to ensuring the app serves a purpose. For instance, will the user need to input data? If so, a keyboard is necessary. Carefully consider the purpose of the app and which features are needed to make the app functional. Adding unnecessary features only confuses the user. They download apps to solve a problem, inform them or entertain themselves. Choose the number of features based around these set needs.

Takeaway: Apps only need as many features as required to serve the app’s purpose. Mobile developers understand which features are necessary to make the app user friendly without overwhelming the user.

Conclusion

Every app requires a different number of features. It all depends on the purpose of the app and the target audience. The one main rule is to keep it simple and functional.

Having trouble deciding on the right number of features for your business app? Contact StuartMedia today for assistance from a professional mobile app developer.

Image: Jason Howie