There are numerous reasons why using a WordPress website for your small business is a smart move.
You’ve already worked hard to start your business, so you want a platform that works just as hard for you. This is where WordPress comes in.
It’s the most popular content management system available and for good reason. If you’re ready to take your small business online, here are eight reasons to pick WordPress for your site.
1. Room To Grow And Change
A surprising 60% of small businesses in the UK don’t have a website with a third of them saying they’re too small to need a site. The truth is, you’re never too small. The sooner you have a website, the sooner you introduce your business to a worldwide audience. The great think about using a WordPress website for your small business is it’s easy to scale it to the size of your business.
With numerous plugins and themes available, you’re able to easily change your site to grow with you. Start now and learn the ropes of using WordPress. As you grow, your site grows too and you’ll have already starting building an online audience.
2. Easy To Manage Content
The same study on UK small businesses found that a fifth of participants thought building a website took too much time. The initial setup for a basic WordPress site takes only minutes on most web hosts. Of course, it’s easier to hire someone to handle the initial setup and design, but after that, it’s easy to upload and manage your own content. Want to publish a blog post or change images on your homepage? All it takes is a few clicks and you’re done.
The ease of use is why 59.6% of all content management systems worldwide are WordPress. Everyone has the few minutes necessary to learn to use and manage their content on WordPress.
3. Powers Over A Quarter Of The Web
Yes, you read that headline correctly. WordPress now powers over a quarter of the web. As of June 2016, WordPress powers 26% of all websites. As a small business, you don’t want the hassle of trying something unproven. WordPress has proven itself time and time again and even powers some of the top websites in the world, such as Forbes and eBay.
4. Security Is A Priority
Using a WordPress website for your small business means you value security as much as your visitors. While WordPress offers security plugins for additional protection, updates are released to keep your core WordPress installation as secure as possible. This is without installing any additional software. WordPress developers are serious about security and do everything possible to keep sites safer.
5. SEO Friendly For Everyone
Trying to figure out SEO is sometimes more complicated than trying to develop a website with zero experience. Don’t let this stop you from taking your small business online. WordPress understands the struggle and has developed the platform with SEO in mind. Many themes are even responsive, making your site mobile friendly without any special coding. By adding plugins, such as Yoast SEO, you’re guided through optimisation step by step.
6. Integrates Well With Other Services
WordPress plays well with other services. If you want to accept payments, WordPress integrates with payment services, such as PayPal, easily. Want to send out newsletters? Integrate WordPress with MailChimp. Usually all you have to do is install a plugin to start using another service with WordPress. If the service you want to use isn’t available for WordPress yet, it probably will be soon.
7. Ideal For Local And Ecommerce Stores
Whether you’re a local business or selling products online, using a WordPress website for your small business is the ideal choice. It’s simple to set up a few static pages to provide more details to consumers about your business. Want to sell online? Many themes and plugins are designed specifically for ecommerce stores. Whether you need a simple information only site to drive more foot traffic through your doors or a full-fledged online store, WordPress has you covered.
8. Easy To Find Support
The vast popularity of WordPress means you’ll never find yourself without support. If you’re trying to do something on your own, the WordPress forums are filled with helpful people. Need technical support? You’ll find no shortage of experienced developers, like yours truly, to help you make changes or perform regular maintenance.
Using WordPress Yourself
A website is a must for any business and using a WordPress website for your small business is the perfect choice. Managing your site couldn’t be easier, no matter what your experience level. Give it a try and you may just see your business grow as a result.
Ready to give WordPress a try for your website? Contact Darren today to get started.
Image: Remy Baudouin