If you want to boost your mobile conversions, you have to help your customers shop easier.
Everyone wants their online shopping experience to be straight-forward, quick and of course, easy. The more difficult and time consuming it is, the less likely a customer is to go through with a purchase.
Making a few changes to your WordPress website turns an awkward shopping experience into an incredible one. And remember, if your customers are happy, they’ll spread the word, leading to more new customers.
1. Use A Responsive Design
It should go without saying that you WordPress site should be responsive by now. A mobile friendly design is the first and most important step to help your customer shop easier on mobile devices. Imagine being a customer for a moment. Would you want to zoom in and out to see product details? What about scrolling side to side just to see the entire page? It’s frustrating.
A responsive design optimises your site to the screen size. You never know if someone’s using a tablet, phone or desktop. With this design, you’re always ready.
2. Improve Page Loading Times
Page loading times aren’t just important on desktops. Customers don’t have long attention spans and 57% of shoppers abandon sites if they don’t load within three seconds. With mobile now surpassing desktop, you can’t afford to let your slow loading mobile site send visitors to your competition. Reduce image sizes, clean up code, limit plugins and do anything else you can to speed up your site.
3. Include All Important Elements
If you really want to help your customers shop, include all the most important elements on your mobile site. It might sound obvious, but 21% of customers reported having to still go to the full site to shop, ask questions and complete transactions. Think about everything required to view products, contact support, view FAQs and make a purchase. Are all of these available easily on the mobile version of your site?
4. Think About UX
The user experience is critical on mobile. You want the design to be as easy to use as possible. When surveyed, 33% of customers said they had to zoom in just to read text and click in the right places. Even if text and images are large enough, what about your forms and navigation? Getting from product to checkout on mobile should be as easy as it is on desktop.
Another UX problem is entering information, such as contact details and payment information. Using WordPress plugins to ensure forms are easy to use and the right type of keyboard appears, such as numeric versus qwerty, drastically improves the overall experience.
5. Offer One-Click Call Support
Calls to businesses are expect to reach 73 billion by 2018 and that’s just from search alone. Customer support is key if you want to help your customers shop online. What if they have a question during the process? Filling out a contact form is cumbersome. Adding a one-click call button or link gives customers direct access to the support they need immediately.
6. Provide Mobile Payment Options
An overwhelming 56% of customers abandon their mobile shopping carts. While some of that is just a change of mind, part of it is difficult or security concerns during the checkout process. First, make the checkout process simple. The fewer steps, the better. Second, offer alternate payment options that don’t require the user to enter a credit card, especially as they may be shopping in public. Making it more convenient leads to more conversions.
7. Integrate More Images And Video
Mobile means limited real estate, so videos and images make it easier to explain products and services than pages of text. With 98% of millennials watching videos daily on their mobile devices, it’s easy to see that video on mobile is popular. Integrate it as part of your mobile site to make the most of the limited screen space. Quick videos also work well with the average customer’s limited attention span.
Bonus: Consider A Mobile App
Apps are becoming increasingly popular. If you want to give your customers an even easier way to shop on mobile, consider a mobile app. With an app, you could even offer location based discounts or use push notifications to encourage transactions.
Help Your Customers Shop From Anywhere
Mobile shopping continues to rise with the popularity of mobile devices. It’s easy and convenient. Help your customers shop wherever they are by ensuring your site is even easier to use than the desktop version. Optimise your site for mobile and it’ll work to drive conversions 24/7.
Does your WordPress site need a mobile makeover? Contact Darren today to ensure customers fall in love with your mobile website.
Image: Cristian Baron